Heraldic badges are distinctive to a person or family, similar to the arms and the crest. But unlike them, the badge is not an integral component of a coat of arms, although they can be displayed alongside them. Badges are in fact complete and independent and can be displayed alone. Furthermore, unlike the arms and crest, which are personal devices that could only be displayed by the owner, the badge could be easily borne by others, in the form of a cognizance or livery badge, to be worn by retainers and adherents. Badges are displayed on standards and personal objects, as well as on private and public buildings to show ownership or patronage.[1]
Royal House of Nowell 
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